I was just checking up on the winners of the Goodreads giveaway I did for Catskinner’s Book. I sent out the copies on October 10th, and so far not one of the winners has so much as listed my book as read, much less rated or reviewed it.
Between printing and shipping costs, that promotion cost me about $100, and it has resulted in the least actual exposure. All told, I can’t really recommend it as a promotional tool. Despite Goodreads saying “Winning members are encouraged but not required to write a review of the book they receive” they really have no way of enforcing it.
I may do a follow up message to my winners, asking if they at least received the copies.