Product Placement

Today I helped a friend of mine make a movie.

Stephen Jones, of SoYCD Productions, has a team for The 48 Hour Film Project, which, in case you’re not familiar with it, is a nationwide contest for independent filmmakers to make  a short film in 48 hours–everything, script, storyboard, shooting, editing, music, credits–the whole thing has to be done between 7:30 PM on Friday and 7:30 PM on Sunday.

Last night the teams were given their assignments, and Stephen posted that he needed a school to shoot in.  As it happens, I work in a school, and I was able to contact the Communications & Marketing department and get permission to film on campus.

Today we went to the campus and found a location that everyone liked, and shot.  It’s a surprisingly time consuming process, considering that the finished product is no more than seven minutes long.

It was fun, though.  It had been a while since I worked on a film (if you follow the link above to the SoYCD video page and click on Why Not you can see me carrying a television set) and it has a particular creative energy all its own.

I also insisted, as a condition of my getting permission to use the location, that a copy of Catskinner’s Book be shown in the film.   So there you have it, my very first product placement deal.

I just love independent media.  Creative people working with ingenuity and sweat and not much else, writing, singing, making films, getting up on stage, painting… anything.  People who put their heart and soul in building something and sharing it with the world, with little hope of breaking even, much less making a profit, because they love doing it, and can’t imagine not doing it.

That is the pinnacle of the human condition.  That’s what we’re made for.  When we reach to pick up a pen or a paintbrush or a camera we are reaching to take the hand of God.


About MishaBurnett

I am the author of "Catskinner's Book", a science fiction novel available on Amazon Kindle.
This entry was posted in Artists That I Admire, On Promotion, On Publishing, On Writing and tagged , , , , , , , . Bookmark the permalink.

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