Read Tuesday is the brainchild of Chris McMullen, who is a pretty smart guy in terms of marketing and sales.
The idea is to use crowdmarketing (is that a word? should it be a word?) to create a shopping day specifically for self-published e-books. Since we all tend to act as our own marketing departments, he figured we could all work together to build buzz for e-books as a gift idea, and we would all benefit.
I think it’s a great idea. Kind of like the Black Friday thing that major retailers do, only this is more like when a bunch of families get together and have one huge yard sale in the parking lot of a church.
The time to start building buzz on this is now (yes, I know that it isn’t even Halloween yet, but momentum takes time to build.)
He has started working on a website, to which he will be adding content as the day nears. He’s also provided a number of banners for authors to use on their own blogs (see the cute one in my sidebar.)
How do you get involved?
First, go check out Chris’ posts on the idea and the promotional material he’s made available.
Second, plan on putting your books on sale on December 10th. I ordinary retail mine for $2.99, I’ll be dropping them down to $0.99 for the event.
Third, start using your own marketing platforms to publicize the event. Chris has been working very hard at getting things together, but all that will be for nothing if no one knows about it.
Fourth, give him your feedback and ideas. This is an opportunity for all of us to get involved. It’s more than just a one day sale, it’s a chance to reach out to the public and change the perception of self-published e-books with a large scale, professionally executed information campaign.
Over the next few months there is going to be a lot of money spent on buying gifts. We need to reach not only the users of e-readers but also the friends and family of e-reader users. For the price of shipping one print book across the country a customer can gift several e-books, have them delivered automatically to the recipient’s reader, and they can be instantly returned for store credit if the recipient wants something different.
Those are great selling points, which most people who aren’t themselves e-reader users don’t know. This is a chance to get the word out.
I intend to write an article on how to gift an e-book, written for people who don’t know how e-readers work, for the Read Tuesday site. Take some time to think about what you would like to tell customers about, and consider writing some content. Chris is very eager to hear new ideas.
So let’s get involved. This is going to be huge.