3 Social Media Mistakes We Can Learn from the Concert that Never Was

Well worth following the link to read the full article.

BlaiseLucey.com

Bands and businesses have a lot in common when it comes to social media strategies... and mistakes.

This post originally appeared on MarchPR.com

I recently tried to go to a concert here in Boston. I won’t name the venue or the bands, even the most popular of which is pretty much unknown. The show was on a Monday night. My mission was to see one band in particular, but I didn’t know when they, or any band, were going to start playing.

I embarked on a treasure hunt to put together whatever clues I could find. Now, if you’re in PR or know anything about PR, you’ve probably heard the term “messaging” before. Messaging is the cornerstone of any PR campaign. Companies do a lot of research and work very hard to make sure that a message is on-target before sending it out into the world. A good message is consistent on all platforms and channels.

None of these bands had good messaging. The club didn’t…

View original post 225 more words

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About MishaBurnett

I am the author of "Catskinner's Book", a science fiction novel available on Amazon Kindle. http://www.amazon.com/dp/B008MPNBNS
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