The Holiday Season, which means the Retail Shopping Season. No matter how one feels about it (I, myself, lean toward the pre-ghost Scrooge side of the scale) the fact is that in much of the world a disproportionate amount of money is spent on gifts during these two months.
This will also be the second year for Read Tuesday, which is the brainchild of Chris McMullen, independent author and promoter.
The idea behind Read Tuesday is simple. It’s a day for independent authors to pool their resources to form a major promotion. Chris has made signing up as an author very easy. You simply set up a promotion on whichever retailer(s) carry your books that will take place on that day, then fill out a few forms.
Then, once you are part of the promotion, you share it with your social media contacts. There is a Thunderclap promotion that you can join to help spread the word.
I feel strongly about supporting this event, not simply as a way of promoting my own books (and yes, Catskinner’s Book is going to be on sale that week) but as a way of increasing awareness of independent and self-published books as a legitimate voice in literature.
For people who are unsure how to gift an e-book I have an article on the site that explains the process.
I strongly suggest checking out the site to anyone who supports independent literature. Consider helping to spread the word, whether you are able to add your own work to the promotion or not.